Benefits of Barter
RAPIDLY INCREASE SALES
Americas Barter Exchange's (ABE) Retail Trade Exchange promotes your business to hundreds of local and national businesses who are all potential customers, and facilitates incremental business over and above your existing cash-paying customers. Businesses use Americas Barter Exchange to purchase what they need or want with our trade dollar credit line, and pay for their purchases with the additional sales of their goods or services. Referral by word-of-mouth is one of the best forms of product marketing. If you do a good job for another Exchange member you serviced, they will undoubtedly refer their cash-paying friends, clients, family and associates to you.
BUY WITHOUT PAYING CASH
Cash savings are the primary benefit of barter. Barter allows you, as a business owner, to pay for what you need with your own goods or services, allowing you to conserve cash and working capital for other purposes. Making purchases with your Trade Dollars means that payment is made with sales made to new customers from ABE. Bartering helps reduce cash outlays and reduces overhead and operating costs. Many of the services offered through barter, such as accounting, cleaning, corporate gifts, restaurant dining and travel relate to overhead costs. Obtaining these services through barter saves you cash. Businesses still need cash, and barter is helpful in conserving cash as a resource.
MAXIMIZE YOUR PROFITS
Sellers within a barter network make incremental barter sales (over and above their cash business) and increased sales mean increased profits. Additionally, the real cost of the goods or services you purchase on trade is actually the wholesale cost of your Trade Credits earned (see Benefits of Barter: Barter creates wholesale buying power).
GAIN ADDITIONAL NEW BUSINESS
ABE members can cost-effectively expand their market reach by marketing to the exchange network's membership base. The membership base provides a large market and a far higher selection of trading options. Americas Barter Exchange has nation-wide resources and a network of thousands of businesses in trade exchanges across the Country – and even around the World. This provides strong marketing and trading options through its directory service.
RETAIN CUSTOMER LOYALTY
When one business is connected to another through a barter exchange, the two businesses are connected by a network. Businesses that routinely trade for products and services will bypass competitors to deal with each other.
INCREASE YOUR BUYING POWER
With barter exchanges, the real cost of the products or services you purchase on trade is actually the wholesale cost of your Trade Credits earned. Making sales with built-in profits makes the cost of your purchases more economical on trade. When you join a barter exchange, you open the door to a new, cash-free way of handling everyday business and personal expenses.
GAIN THE WINNING EDGE
Expanded customer base, expanded geographic markets, additional sales, improved cash flow and increased profit, increase your advantage over your competition. Bartering through a trade exchange can assist a small business to portray the image of being a big business without the cash-costs incurred by much larger businesses. For example, barter enables businesses to execute additional marketing to gain more sales without spending cash.
IMPROVE INVENTORY MANAGEMENT
Bartering also allows you to improve inventory management by converting excess inventory into valuable products and services. If you barter, you avoid having to liquidate excess inventory through drastic discounting. If your small business experiences seasonal markets, barter provides a profitable way to use the inventory on a regular basis. Using Americas Barter Exchange provides a system to put that excess to use in profitable ways. ABE accomplishes this objective by matching your products or services with businesses looking to purchase them on trade.
PURCHASE AT A DISCOUNT
In many cases what businesses want is stronger purchasing power. Members of a barter exchange sell their products and services to earn barter trade dollars. By calculating the cash cost of obtaining trade dollars, you can figure out the leverage or purchasing power of trade for your business. The cash cost of each trade dollar is the cash you directly have to spend to earn it. It is a combination of your cost of goods sold and the trade fees that trade credit costs you to get and spend. If your cost of goods sold is 50% then every trade credit you bring in costs you $0.60 ($0.50 for product and $0.10 for trading fees). Overhead costs like rent, utilities, and labor are not included in the equation because you would have to pay them whether you had trade income or not. How much more purchasing power do you have when you are buying with trade dollars? By leveraging your new source of income you are essentially buying everything you get on barter at a 40% discount.
Barter helps companies put inventory, equipment and employees to effective and efficient use, creating new revenue that would not have been available otherwise. That new revenue can be used to finance the purchase of new equipment, raw materials or services to support the business. Essentially, a company's less productive assets are exchanged for more valuable goods or services through the help of a barter exchange.
DEVELOP INCREMENTAL REVENUE
Businesses with obsolete or idle inventory frequently find that bartering the assets yields a much better value than liquidating it for cents on the dollar. Instead, the company can sell the inventory to a barter member for trade dollars close to the book value, and then apply those credits to other business expenses, such as marketing, entertainment, travel or raw materials. Exchanging an unwanted asset for something else of value helps recover a significant amount of incremental revenue that might otherwise have been lost.
Find out how Americas Barter Exchange's Retail Trade Exchange can benefit your business by calling (801) 802-0322, or emailing for more information at firstname.lastname@example.org.